What is
NUAR
We create events.
But not the kind you forget the next day.
We design experiences that pull you out of autopilot.
In a world where everything moves fast —too fast— where you consume plans almost the same way you scroll, there comes a point when you stop feeling what you are actually living.
That's where NUAR comes in.
Connection
To connect with other people, with the environment… and with yourself.
Intention
Every detail has an intention. Nothing is there by chance.
Experiences
Moments you truly feel. The kind you remember because of how they made you feel.
NUAR is the exact opposite. Making it real. Bringing experiences that seem far away closer to you. Showing you that yes, you can be there.
We design bespoke events — for brands, teams or individuals —
always with one clear idea: that it is not just another plan, but something truly lived.
We're just getting started.
But we're clear about it:
we're not here to make more events.
We're here to change the way events are lived.
Where NUAR comes from
NUAR???
It all started by chance.
One of those days when you are having an existential crisis, my partner convinced me to go for a run with him and clear my head.
The route passed through an allotment area, calm and relaxing.
And then I saw it.
A sign that said:
“Rent your own urban allotment. Connect with the earth.”
Spoiler: that was the end of my run.
I went home with that idea spinning in my mind and ended up finding several places. I tried one in Picassent… and what started as curiosity ended up bringing my whole family into allotment life.
Without realizing it, we had recovered something we didn't even know we were missing.
That contact with nature.
That breathing space outside the city's pace.
And then, one day, a cat from the allotment had kittens and Paola decided to adopt one; her name is Nucita, like a sweet we really like.
A year later, another cat had more kittens… and of course, Nucita needed a little brother. That is when Ares arrived. Epic name. Behaviour… more Gremlin than cat.
And between allotments, cats, and calmer days, something changed.
We felt better. More present. More connected.
So the inevitable question came up:
What if this were not just for us?
What if we could create spaces where other people could feel the same?
This is how NUAR was born.
A project to share that feeling of being in the right place, without needing to do anything extraordinary.
To create carefully designed experiences, with intention, that take you out of routine and bring you back to what is essential.
And yes… if you were wondering, the name comes from our cats: NUcita + ARes.
Because in the end, this all started there.
In something small.
And in a feeling that was worth sharing.
